The term “multi-channel marketing” is a mouthful, but the actual reality of what it is and what it can do for your business is certainly far from intimidating. The concept is not new, but as technology evolves, the meaning of multi-channel marketing and all that it embraces also evolves.
Oddly enough, with the digital tsunami drowning us, print has taken on a fresh personality. What some once derided as “junk” is becoming semi-precious.That thought prompted the author to consider options for less-often-seen print marketing.
Combined Locks, Wis. -- The second in a new series of educational guidebooks, “Curious About Print: Your Guide to the World of SKIN Curious Collection” demonstrates printing techniques and a durability that withstands repeat handling, mailing and other rigors. SKIN’s intense colors and smooth surfac
Two Sides is a vast and valuable resource for members, providing the latest news, research, case studies, tools and useful facts about the sustainability of our industry. Two Sides mission is to help people gain a better understanding of why print and paper is a versatile and sustainable communicati
If you prefer to read from paper instead of an electronic screen, you’re not alone. According to a recent survey commissioned by Two Sides, the fast-growing non-profit organization created to promote the responsible production, use and sustainability of print and paper, 70 percent of Americans...