Social media gets — as if it needed it — some traditional validation by going print. Cold Blue Company releases their first print magazine dedicated to social media. While publications are progressively going digital, there is still a certain something about holding a print magazine
While emerging channels such as social media and mobile will continue to garner headlines, multichannel marketers realize that direct response print campaigns remain a frequent, though perhaps less talked about tool. Marketing spending on direct mail actually increased 3.1% in 2010.