The specific type of retail-ready package for the job depends on the specific retail environment where the products will live, but there are many factors to consider.
Trekking to IKEA is often an exercise in futility. After 15 minutes, you're tired and overwhelmed and you can't remember what you even came for. IKEA's 2014 catalog aims to ease some of that angst by letting you plan ahead with its augmented reality feature.
Retailers of all sizes must embrace mobile technology’s role in the in-store shopping experience by providing the content that consumers want, when they want it, in easy-to-use formats. Most of today’s consumers never leave home without their mobile devices—they are now an integral part of daily...