Small businesses can find a return on investment (ROI) in social media, but they have a hard time with Facebook. A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns.
You have to train yourself to see the world through their eyes. Here's how.
Marketing your small business online isn't all that tricky. Though there are plenty of things to learn if you're to get the best results from your efforts, I wouldn't advise anyone to sit around learning all there is to know about online marketing before jumping in.
The Small Business Administration defines a small business as being independently owned, for profit, and not dominant in its field. Yet, small and medium businesses (SMBs) play a dominant role in the United States economy. There are 27 million of them that account for up to 80% of new jobs created..
Business and technology writer Efraim Turban defines customer service as “a series of activities designed to enhance the level of customer satisfaction — that is, the feeling that a product or service has met the customer expectation.” While customer experience means different things to different pe