For many years, print service providers have based much of their success on selling business-to-business (B2B). With today’s technology and media options, this means that B2B providers must have face-to-face interactions while also engaging on social media channels
Kes Thygesen is the co-founder and head of product at RolePoint, a complete social recruiting suite that provides unrivaled access and reach to quality job candidates. Connect with him and RolePoint on LinkedIn and Twitter. Talent communities may be the next big thing in the world of hiring...
Many small business owners I encounter are either too busy for social media, or they don’t truly understand Facebook, Foursquare, or Twitter. So they choose to delegate these tools to interns or specialists. This may not always be in the best interest of the company.