If you want to know how your customers and prospects expect to be marketed to (what they set as their norms), look at retailing. To this end, the study “Personalization Comes of Age: 2014 Retailing and Consumer Insights” from the e-tailing group, is very enlightening.
When it comes to applying consumer trends, try thinking beyond those who are currently living the trend.
The Graphic Communication Institute at Cal Poly (GrCI) published a new report that reveals preferred methods of delivery based on the type of communication. The findings also suggest that industry should focus on what the study terms “media verticals” rather than “market verticals.”
On 25-26-27 June 2014 Dscoop members and partners will meet in Budapest, Hungary for the third annual Dscoop EMEA conference. This year's event offers a brand new format with a focus on business growth and efficiency.
In November 2013 more than 700 digital print professionals met in Rome for Print
As we approach 2014, and all of the marketing challenges that come with it, SourceLink is rolling out our “Ten Trends to Define Marketing” series again, with a twist. This year, we sat down with ten industry experts and asked them what trends they anticipate in 2014 and the years to come.