Connect Your Channels With Mobile
As an organization you have many different channels to deal with: web, social, mobile web, your store, call centers and search. Mobile has the ability to greatly affect all these channels because it is everywhere and will continue to be so for a long, long time.
A small business can get overwhelmed trying to figure out which social networks or new types of communication should be added to their communication toolbox. First it was Facebook. Then Twitter. Now, things like Foursquare, Instagram and Pinterest