DscoopX Packaging Renaissance

Dscoop has more innovative ideas and information for you and your package printing business than ever before!

New in 2015, Dscoop is investing in the packaging industry more than ever. We are enabling you to make a shift; to participate in the resurgence of packaging in a digital era. The DscoopX Packaging Renaissance will inspire you to think beyond the obvious to create market-leading innovations for your customers, stay ahead of your competitors, and lead the market in business growth and profitability. It will provide you with the tools necessary to realize your ambitions as it relates to folding carton, flexible packaging, labels and shrink sleeves.

To participate in the DscoopX Packaging Renaissance, be sure to register for DscoopX. No additional fee is required. All educational sessions and activities will take place during DscoopX and you will be able to participate in all other DscoopX activities!

Register for DscoopX Hotel Information

How can you partner with your packaging customers and help them accelerate brand growth? Attend the DscoopX Packaging Brand Event - limited to 50 participants!

The DscoopX Packaging Renaissance will feature the following sessions at DscoopX on March 6 & 7.

                                  Packaging Renaissance Opening Session

This session will explain the logistics for the 2 days of packaging, so that you can get the most out of your time at Dscoop. This session will provide perspective of where the technology and industry has come from and the future direction.

Speakers: Jay Dollries/Craig Curran/Ed Wiegand/Alon Bar-Shany
Date: Friday, March 6
Time: 9:45 am to 10:15 am
Room: Potomac 3/4/5/6

60-minute Educational Sessions

The Next Generation in Color Communication

Mark Geeves, Color Logic and Aaron Mallory, Esko

As printers we are being forced to streamline, communicate, and standardize color with shorter lead times. Learn how this can be successfully integrated into your company by using tools such as Pantone Live and Color Logic. Learn what brands are implementing for brand colors and metallic effects from design to production.

Room: Potomac 1/2

March 6th, 4:30pm - 5:30pm






I Just Bought an HP Indigo WS6000 Series Press. Now What Do I Do?

Bob Stewart, Reid Graphics and Jay League, HP

Experienced Dscoop members and HP Indigo representatives will share their advice on how to ensure your new digital operation gets off to the right start. They will also share their experiences on how to accelerate your growth. Come hear about all the resources available to you, the critical building blocks and common missteps that we want to help you avoid.

Room: Potomac 1/2

March 6th, 10:15am -11:15am





Imagine the Packaging Possibilities - Powered by Trends and Technology

Mike Ferrari, Ferrari Innovation Solutions and John Foley, InterlinkOne and Grow Socially

Smart marketing begins with a plan incorporating multiple channels, inbound marketing strategies, and effective campaigns. When it comes to reaching the mobile audience, understanding best practices for QR Codes, NFC and Augmented Reality in labels and packaging is crucial. This session will demonstrate how to integrate online, mobile, and social marketing into the label or packaging marketing strategy that you currently have or are building using best-in-class case studies and industry knowledge.

Room: Potomac 1/2

March 6th, 4:30pm - 5:30pm


Tips and Tricks for Improved Productivity

Randy Duhaime, Dion Label Printing Inc.

Bring your challenges to this interactive session to learn what "Tips & Tricks" can be used as a solution. We will review what the most successful Indigo users are doing to achieve best in class productivity and quality consistency. Learn the effectiveness of establishing Standard Operating Procedures (SOP's), adhering to a strict maintenance program and tracking productivity levels.

Room: Potomac 3/4/5/6

March 7th, 8:30am - 9:30am


What Level G7 Printer Are You?

David Hunter, Pilot Marketing Group

There is no reason to "dumb" a digital printer down to match conventional printing. Take full advantage of all that your digital devices have available. This session will explain the different levels of G7 Conformance available through IDEAlliance and the differences and advantages for increasing the level of conformance for your print process.

Room: Potomac 1/2

March 6th, 3:00pm - 4:00pm


Make Ready? Really? Let it Go. It's an Indigo!

Bob Stewart, Reid Graphics and John Wynne, Labels Unlimited

This is a follow-up session to the Dscoop9 session "Improving Productivity and Utilization through Metrics." Learn how you can increase your press utilization and improve your efficiencies by getting your make ready time down to four minutes.

Room: Potomac 1/2

March 6th, 3:00pm - 4:00pm


                                                 90-minute Deep Dives

Comprehensive Label/Flexible Film Deep Dive Session – HP Indigo 20000

Learn all about how digital label production is once again being redefined! In addition this session will cover the end to end manufacturing aspects for shrink sleeves and many of the most common applications for flexible packaging. The HP Indigo 20000 downstream processes and business considerations will be reviewed in detail. The unique HP Indigo 20000 press capabilities along with converting processes such as lamination, compliance and pouch making for various industry verticals will be discussed in this session.

Room: Potomac 3/4/5/6

March 6th, 1:15 pm - 2:45 pm

Comprehensive Folding Carton Deep Dive Session – HP Indigo 30000 

This session will cover the entire digital ecosystem of manufacturing a digital folding carton and inform you of the possibilities that digital printing offers. We will cover printing, overprint with both aqueous and UV coatings, foil, emboss, diecut, and strip in-line, and finally fold and glue to a finished product. Included in this session will be current customers with examples of how this new capability has benefited their business.

Room: Potomac 3/4/5/6

March 6th, 10:15 am - 11:45 am

Ask the Experts

Jason Arbeiter, Christian Menegon, Peter Gadd, Evan Patterson, Jeffrey Belson, Kelly Williams, Kurt Hudson, Joe Schwab

This is a new session where you can personalize your experience by tailoring your needs, questions and concerns to an expert. Many will have questions that arise during Friday sessions and this is an opportunity to get your needs met in small groups. During this time you will be able to choose from ~12 different subjects. Round tables will be marked with large overhead signs, you can sit and meet and talk directly with experts waiting to hear your questions and concerns.  Facilitators will also be available in case you have a question not covered at one of the tables and help connect you with an expert.

Room: Potomac 3/4/5/6

March 7th, 9:30 am - 11:30 am




DscoopX Packaging Brand Event

How can you partner with your packaging customers and help them accelerate brand growth? Attend the DscoopX Packaging Brand Event on March 5!

A first at DscoopX! You can help your customers and prospects address their biggest challenges of our time; connecting the virtual world with the physical world through packaging. Host them at the DscoopX Packaging Renaissance Brand event. Share the energy, growth and momentum of HP Digital Printing at this one-of-a-kind event on Thursday, March 5, with your best customers. 

You already know that digital printing creates new possibilities to connect with consumers across multimedia channels. Come learn together at this educational event, focused on marketing managers, to deal with the fast changing dynamics in the marketplace.

What will you experience at the brand event?

  • Sessions on how to create relevant, engaging and interactive packaging
  • Best-in-class examples of engaging brand growth case studies
  • Live demonstration of how an end-to-end solution delivers customized/personalized packaging
  • A interactive session with Jim Stengel, President and CEO of The Jim Stengel Company, LLC and former global marketing officer at Procter & Gamble will feature answers to your pre-submitted questions

Why should YOU attend?

We have amassed a collection of speakers and sessions that you quite simply cannot get anywhere other than DscoopX. Let us leverage our industry expertise to:

  • Show your customers how you are a marketing partner and not just a vendor
  • Sharpen your marketing plan with a holistic understanding of the digital value proposition

Why should your CUSTOMERS attend?

Your customers will walk away with ideas and strategies for better ROI, more visibility for their brands and market differentiation:

  • Hear from top leaders in marketing how successful brands win in a connected world
  • Understand how technology is enabling marketing reinvention
  • Use packaging in multiple marketing channels to grow brand relevancy, engagement and interaction
  • Find real solutions for the challenges in changing shopper behaviors and growing mobility trends

Want to get the most out of this brand event?

Dscoop will have a one-hour coaching session for all those that have registered to show you how to maximize your time and investment with your customers. Hear from seasoned experts on low-barrier ways to get your customers started. What are the simple tests that can and should be done to obtain a level of comfort with digital printing? How do you get them to walk before they can run? Have you done your homework? What homework should you be doing? We'll discuss how to be open to new possibilities, customer-focused and to learn something new!




Attendance is limited to
50 seats and pre-registration is required.

You must be registered for DscoopX and bring a minimum of one Client Representative to attend. This opportunity will sell out quickly!

Register for DscoopX Brand Event Registration Brand Event Agenda Hotel Information