Commercial Printing

DEEP DIVE: Web-Enabled Commerce: A Training Camp
Jennifer Matt, Web2Print
Every offense needs a good defense. Lock in your customers by getting them
online and integrated into their systems, keep your existing business. Learn how to define and select your target market, product selection and integration methods.

 DEEP DIVE: Connecting with Your Customers on a New Level
Joe Manos, MindFireInc
A recent study stated that 50 percent of print customers don’t look at the printer as a resource for key, innovative solutions that customers are looking for. Gain critical insight to this challenge and arm yourself with the tools and strategies to change that. By addressing this area with a proactive approach, you can create new revenue opportunities while helping your customers meet their most pressing business needs. This is an opportunity to transform your company into a customerfocused, solutions provider organisation that consistently grows revenues.

Grow Your Business with CRM Seeds
Claire Knox, Explosive Marketing
How to address customer communications in a more holistic manner across integrated media is a reality of today’s market, and an area that traditional print service
providers must embrace. This session demonstrates how integrated techniques
using multiple touch points and multiple channels to win new clients, nurture and
retain existing clients, and entice former clients has been applied within the Explosive Marketing business to generate a recurring annuity revenue stream and a dramatically improved profit picture.

Web-to-Print Business Automation
Dscoop EMEA Members
As the print communication industry continues to evolve, the role of a Web-toprint
capability grows more important for maintaining and growing your business.
Hear background information, scoping, implementation recommendations
and customer case studies from three companies to assist you as you develop
or refine your Web-to-print capability. All attendees will benefit regardless of
size or maturity of your Web-to-print system or application.

 How to Manage Efficient Production in the Seasonal Business
Dscoop EMEA Members
Dealing with thousands of jobs per day during your busy season is a good
problem to have, but still one that needs resolution. Hear actionable, real-life
tips on how to manage efficient production in your facility.

Getting the Colours Right
Dscoop EMEA Members
Colour and colour consistency are one of the most important things in
high quality digital print. Learn how to be able to make sure colours are right and
measurable throughout the production of your jobs.

Dare to be Different
Montse Peidro-Insa, HP, Dscoop EMEA Members
Hear how successful print service providers have been able to overcome
the challenges of the commoditised marketplace using the new, unique
features of their HP Indigo presses. It’s true: even in today’s environment you can
differentiate yourself, win new accounts, increase your margins, and offer
innovative solutions to customers. Hear what your peers are already doing with
features such as raised print and textured effects, premium black-and-white
applications, printing on synthetics and much more. Take these ideas back home;
you too can dare to be different in 2013.