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Thursday, February 21
Transformers: How PSPs, MSPs and a FPP are Meeting Marketing Challenges in the Digital Age
James Tressler, C.P. Bourg
Dscoop Platinum Partner and print finishing product provider C.P. Bourg participates in and presents a panel of print and marketing service providers to discuss changes they've made to meet customer needs in the digital age.
Automated Digital Finishing, Plus a Little Bit More…
Bill Hartman, Esko
During this 60 minute presentation Bill Hartman will discuss a broad range of new products that you can produce with Esko’s digital finishing technologies and design to print to cut solutions. It’s not all about digital finishing devices – Esko’s design to print to cut software solutions will also be presented. This is a can’t miss educational opportunity to learn how you can add new print product capabilities and boost your company’s bottom line by streamlining your finishing department and automating the design to print to cut workflow in your print-production facility.
Specialty Photo Applications for HP Indigo and HP Latex
Mike Dawson, Lexjet
Create Specialty Photo applications using your HP Indigo Press and/or HP Latex Printer to print and decorate substrates you never imagined you could.
Grow Your Revenue and Boost Print Profits with Marketing Automation
Dave Rosendahl & Joe Manos, MindFireInc.
Join MindFireInc and HP at this educational presentation at Bayou C/D on Thursday, Feb. 21 at 1:15 p.m. and learn how you can grow your topline revenue and boost print profits with marketing automation.
Marketers are rapidly adopting marketing automation technology to increase their productivity. This offers a huge opportunity for you to make "Print" an integral part of their marketing programs. HP and MindFire have joined forces to bring the power of marketing automation to your Indigo Press. With MindFire Studio marketing automation platform, you can:
-- Make printing a high value personalized mail piece as easy as sending a nice email
-- Simplify the use of "Print" in your corporate clients' marketing workflow
-- Deliver more value to your clients and generate more profit per projects on your HP Indigo
-- Increase your productivity by automating the process of VDP composition and submission
Come armed with your questions and see how you can enable your clients' marketing department to print to your Indigo as easy as printing to their Office LaserJet.
What Will You Make Today?
Chris Harrold, Mohawk
Join Mohawk for an exciting review of their new and remarkably expansive materials portfolio for HP Indigo, including new synthetics, pressure sensitive label, colored papers packaging materials and a new suite of prodcuts for the 10000 press! The presentation will cover case studies on how these prodcuts are being used in the market today and will be sure to spark your iamgination!
The Wide Format effect. How implementing wide format and digital finishing services increased my profitability and opened my business to new markets.
Paul Hostelley & Steve Zunde, Prisco
Technical and Regulatory Things You Should Know Before Entering the Flexible Packaging Market
Kelly Williams, Ashland
The ever increasing demand for short run packaging has resulted in the opportunity for label printers to enter the flexible packaging market. Before you make that leap, there are many technical and regulatory things you should know such as how to approach the various options for laminating with Indigo printed films, what the regulations are, and as importantly are not, and how to ensure your package meets food safety regulations, and, Brand Owner expectations.Making Photos better for Generations!
Ina Hilker & Jim Walsh, Felix Schoeller Digital Media
We invite you to experience our past. Witness our present and share in the vision of our future in providing media solutions for evolving times.
Can Mobile become the driving force that finally leads to the convergence of image capture and storage, product creation, sharing and printing?
Philippe Gascon, Mediaclip
In this session we will address how the ubiquity of the mobile device is reshaping how and when a customer decides to create and print their memories. Today pictures can be taken with phones, tablets and a new generation of Wi-Fi cameras, allowing us the ease of creating simple products or photobooks directly on these devices but also allowing us the ability to access more sophisticated customization features by opening these saved projects online. Using resources from the cloud, people can seamlessly access images stored in the cloud, on their devices, online accounts or any other social networks, thus making it easy to create and print photo products. At any time during that process, a customer can choose to order and share their creation and this is why adopting a multi-platform approach is your best way to build brand loyalty and increase sales.
Get the Cloud to spark your W2P business
Alex De Boissezon & Stephen Thorpe, Pixfizz
Take advantage of cost-effective, high performance and scalable solutions via the Cloud. State of the art HTML5 technologies providing enhanced user experience for photo specialty product creation. And new, game changing features improving speed and accessibility to users' local photos.
The New Business of Finishing
Mark Hunt, Standard Finishing Systems
Session will overview the unique finishing requirements for cut-sheet and continuous-feed digital printing, and explain why the traditional bindery model of separate process steps is no longer sufficient.
Taking the Step to Becoming a Multichannel Services Provider
Judy Berlin, XMPie
Printers are realizing that print alone is no longer enough and that they need to embrace other cross-media marketing services to thrive. But what is not so obvious is how one can make the transformation from Print Service Provider to Multichannel Service Provider.
Presenting with Power and Persuasion
Brad Karsh, GPA
You never have to give another stiff or formal presentation again! Join GPA for a dynamic session that will teach you specific tips and new ideas for bringing your presentations to life, featuring Brad Karsh of JB Training Solutions. No matter your current skill level, it will help you improve your confidence and abilities as a powerful and persuasive communicator. You will learn strategies for structuring and conveying a strong, clear message to your target audience with poise and style. Discover the keys for overcoming anxiety, gaining confidence, and developing and delivering effective presentations. An accomplished speaker and author, Brad has written three books, conducted training at major companies nationwide, was featured on CNN, CNBC, and Dr. Phil, and quoted in the Wall Street Journal, among other prestigious publications.
What the hell does Digital Postpress really mean? Hear about the state of the art and sparking Finishing ideas for Digital Printers.
Marcus Tralau, CEO, KAMA GmbH
The packaging market and its requirements. What are the challenges in the post-press workflow and what are the key factors for perfect quality? KAMA presents its vision of "digital finishing" and future solutions which enable the digital printer to succeed in this largest market of the graphics industry.
Simplify, Simplify, Simplify: Helping your pressroom efficiency with paper
Michelle Garrett, NewPage
In a world of paper choices, selecting a paper that works across different platforms can yield multiple efficiencies. Gather valuable information on considerations for higher margin, increased throughput, and best quality output in your printing environment. Come listen and participate in a discussion with NewPage, the leading digital coated paper manufacturer for all the ways you print.
Applications to Spark Your Business; Smart Production Methods of High-Value Applications
Doug Sherwood, Allen Hammer & Richard Nigro, Rollem
Panel discussion addressed best practice methods for efficient production of top selling digital products including greeting cards, photo print, direct mail and specialized items such as event tickets, retail shelf stickers, personalized playing cards and trans-promotional materials.
From Photo Gifts to Photobooks: Differentiate and Profit with the Taopix Personalized Photo Platform
Gadi Kovarsky & Richard Watson, Taopix Limited
In this session Taopix will present real life case studies of HP Indigo customers who have embraced the personalized photo opportunity and are succeeding in this lucrative market with a variety of partnerships that deliver both increased volume and profits. This is your chance to take a closer look at some of the compelling features offered within the Taopix platform that can help you differentiate your company from the competition as well as gain access to new and developing markets.
Friday, February 22
Introduction to Digital Finishing
Wesley Harrington & Jay Baker, AB Graphic International Inc.
During this presentation, Wes and Jay who have extensive backgrounds in both the digital print and converting industries will give insight about finishing and converting your printed materials to maximize profits while minimizing downtime. Also covered in this session will be techniques for enhancing the digital web, adding value to your printed product with your current capabilities and an insight into options available to expand for more value added processes.
AB Graphic will have an Omega Digicon Series 2 onsite so attendees can see first-hand the potential of applications they can apply to digitally printed webs and compare real life scenarios on the floor during this 3 day event. The AB Graphic team will be also be around for one on one discussions about digital converting and how to enhance your capabilities in the digital converting world.
Choose the Right Feeding & Finishing Partner - Bridgeport National Bindery Case Study
Bruce F. Jacobsen & Jeff Kewin, Lasermax Roll Systems
The audience will learn how Bridgeport National Bindery (BNB), a full-service bindery based in western Massachusetts, has enhanced the operation of their multiple HP Indigo presses (continuous and cut sheet) through the addition of Lasermax Roll Systems feeding and finishing hardware.
Magnum Magnetics introduces DigiMag® DUPLEX.
Nicole Sheridan & Ritch Lefevre, Magnum Magnetics Corporation
Magnum offers two sided printable magnetic sheeting for digital presses that can be printed on both sides.
DigiMag® DUPLEX is perfect for postcards and sports schedules, and can be sent through the U.S. Postal Service.
DigiMag® DUPLEX features a high quality printable matte white polypropylene surface on both sides, offering superb ink adhesion and image quality. DigiMag® Duplex feeds smoothly and will print on most digital presses.
DigiMag® DUPLEX has a 17 mil (.43mm) overall product thickness. Sheet size tolerance on length and width is +/- .030" (+/- .76mm); sheet weight is approx. 0.3 lbs. (0.1 kg); Thickness tolerance +/- .002" (+/- .05mm).
DigiMag® DUPLEX magnetic material is unmagnetized. Magnetize post-print using magnetizers available from Magnum Magnetics and built to order in-house.
The Challenger Sale
Steve Enstad, PageDNA
Great salespeople do more than just build relationships with customers -- they challenge them. Join PageDNA co-founder Steve Enstad to see how the "Challenger Sale" is transforming sales across all industries, with a special emphasis on print and promotional product sales. Steve will show you how to align your message with your strengths, teach your customers what matters, and take control of the discussion.
Print MIS In A Digital World
Eric Wold, PressWise by SmartSoft
Do you run an MIS or does it run you? Is it a good fit with your growing digital business?
Most MIS were designed with a different workflow in mind, one that made sense at the time. The types of jobs you are producing today require a different set of features designed for the digital workflow:
- Tools that embrace an end-to-end workflow, not just an endless battery of reports
- Automation features to minimize touches and lower production costs
- Instant accessibility from any browser-based device
PressWise was designed with a digital workflow in mind.
See why so many Indigo customers now use this cloud-based, digitally optimized MIS. See what's new and upcoming as we reinvent the concept of MIS for digital print production.
Break Through Marketing Clutter
Molly Foshay, Sappi
Growing your company's digital printing business among new and existing clients takes special effort. Learn how to build a professional-grade marketing piece that explains the benefits of digital printing and doubles as an actual sample of the high-quality work your clients expect from you using the free web application Sappi Digital Design Center. It is a powerful application that includes professionally written sales copy, editable copy fields and high resolution imagery for you to create custom marketing.
UV coating for commercial and package printing
Saturday, February 23
Finishing First - How HP Users Profit With Their Duplo Finishing Solutions
Carl Moore, Duplo USA
There's been plenty written about how to finish print jobs profitably, but you may have not seen how HP press owners do it. In a compilation of short video clips, hear directly from successful print providers like yourself how they are utilizing their Duplo digital color finishing equipment in their operations to automate their finishing processes, create value-added services to grow their business, shorten turnaround times, and maximize their profitability.
Igniting Innovative Applications Through Digital Print
Ashleigh Steib, Masterpiece Graphix
Masterpiece Graphix, the leader in developing unique materials for digital printing, will introduce attendees to a wide variety of new materials and value added services to help PSP's bring in new business from customers. The session is designed to spark creative brainstorming with new ideas and creative new uses for existing products.
Use of primers: How to print on a large variety of substrates with excellent adhesion and good print quality
Jan Denies, Michelman
One of the main problems the digital printing markets is confronted with, is the issue of toner and substrate compatibility. This problem can be divided into 2 areas: ink adhesion to the substrate and print quality (banding, optical density, apparent resolution,...)
A good way to improve this is the use of primers on the substrates. By coating the substrates with primers, they are converted to something that becomes printable.
Entry Level Finishing Automation
Joe Bondonna & Kevin Redwood, Spiral Binding Company / James Burn USA
Learn about the options available to automate your print finishing functions.
Advancements in Plastics for Digital Printing
John Steinke, Tekra
This session will review Tekra's latest Dura-Go films for HP Indigo and JetView films for UV inkjet presses. With a focus on new products, this presentation will highlight Dura-Go lenticular films, Dura-Go flexible packaging films, as well as the JetView line of polycarbonate and polyester films for improved UV ink adhesion. In addition to Tekra's large Dura-Go roll and sheet offering, the ability to coat custom jobs will also be discussed.
Digital Flatbed Cutting and Finishing
As we move forward in this digital print & cut world, finishing is becoming more important than ever. Time restraints, on-demand requests, and costs drive every job--as do quantities. Screen printers are well aware that quantity is the key factor that pushes a job to the screen side or the digital side of their shop, which is why every shop needs to diversify in order to stay competitive. The same philosophy can be said for cutting and finishing as to whether it should be done digital or if a die needs to be made for conventional purposes. Time is money, and labor represents the biggest cost besides substrates. As speeds increase with digital technology in general, the quantities that determine whether a job should go to your screen department or your digital department increase as well. The same considerations hold true for conventional die-cutting versus digital cutting.
Large format is really no different than small format, where we went through the same transition less than 10 years ago. I always like to say that there are three pieces of the pie: one is the conventional piece--screen or offset; the second, short-run, small-format digital; and the third, large-format digital. As a Zund territory sales manager, I see and get involved in many different production facilities. The shops that “complete the pie”, so to speak, seem to be the ones that are thriving. Don’t get me wrong, there are folks that have established their niche and do very well, but creating a one-stop shop for your customers never hurts! Finishing is no different and can actually be more important because this is where the bottleneck usually is and where the most time is wasted (and again, time is MONEY!).
The beauty of our side of the business at Zund is that 1) the cutter can support multiple devices and 2) it is such a long-term purchase. We have seen many customers purchase the cutter even before they purchase a digital printing device, because they see the profit dollars in eliminating waste of time and materials in the finishing department.
As far as pricing goes, customers ask me all the time about pricing digital cutting and finishing compared to the conventional way of doing things; I tell them, you don’t have to price it any differently to do or get the job—it is about saving the man hours and making yourself more profitable! The customer does not care how you produce the job; they just want their job done, they want it done right, and above all, they want it done NOW!
Digital technology is here to stay, so we might as well adapt to it, and there is no better place to start than in the department where jobs back up the fastest--the finishing department. Every printed piece you produce has to be cut or finished before it heads out the door. There are many different ways to get ink to a substrate correctly and with good quality, but there are very few ways to cut and finish the job properly. We at Zund like to say “no hand cutting allowed”—and for good reason! In the cutting and finishing world, you pay for speed and quality, just the same as you do in printing. Zund has seen tremendous growth in the past two years, and we see no sign of it slowing down or stopping, which is great for the entire industry.
Honestly, I don’t see printing diminishing any time soon—quite the contrary! Everywhere we look, more and more applications for graphics seem to be popping up every day. I believe this industry will continue to be very profitable, and printers—no matter whether conventional, digital, or screen—just have to find faster, better, and more profitable ways to get product out the door by staying current with their technology. We are flattered to play a big part in this and will continue to do so.
We now have many customers with multiple cutting and finishing devices to help keep their production flowing efficiently through the shop. Once the cutter is installed, many customers wonder how they ever got by without it-- the time savings are so significant! The old saying “Build it, and they will come!” holds so true for our industry, because it is hard to offer a product or service if you don’t have a way of producing it in house. I think now more than ever, printed pieces are short-lived, especially with retailers, who continually need to make changes to capture and maintain their clientele. This drives ever faster turnaround times and generates more work for our customers, increasing their need for our devices. We live in an environment where people want things now, and they want them right. Time is crucial, and digital cutting saves time and eliminates mistakes. Efficient, high-quality finishing equipment is essential to providing customers with the quality and turnaround times they demand. I hope everyone who reads this will find it helpful and beneficial for making current and future business decisions.
Finishing Obstacles and the Ultimate Solution
Jay Stromberg & Rob Daniels, Delta Industrial
This session will address solutions to a variety of finishing problems faced by digital printers. Delta's Spectrum II finishing system will be onsite and will provide a variety of features such as over/under laminating, tight tolerance rotary and semi-rotary die cutting, flexo print/flood or spot varnish, multiple lane rewind and inline perforation, slitting or sheeting.