Education is a cornerstone of Dscoop7. Improve your business strategy by sharing your experiences and discussing the latest innovations, trends and technical expertise with your peers, partners and HP representatives.

Dscoop provides the venue for you to connect with your colleagues and find the help you need to grow your business. Pick and choose sessions throughout our tracks: business and sales, operations, label and packaging, and grand format.

View session listings. Note that new sessions are being added daily!

Featured Speakers

Sally HogsheadSally Hogshead
Keynote speaker, author
"Fascinate: The Shortcut to Persuasion"
Sponsored by MindFireInc

Sally Hogshead delivers fascinating ideas, whip-smart research, and passionate action—all shaken and stirred with a tangy burst of inspiration. Working with Fortune 500 companies, she reveals how to instantly persuade and captivate in a world with a nine-second attention span.

Her second book, FASCINATE, has been translated into 14 languages and praised by Seth Godin and Tom Peters. Today she frequently appears in national media, including NBC’s "Today" show and The New York Times. The press has described her as “advertising’s icon.”


AlonBar-Shany_updatedphotoFeb09_cropweb.jpgAlon Bar-Shany, HP
Vice President and General Manager, Indigo Digital Press Division, Graphic Solutions Business, HP
"You Ain't Seen Nothin' Yet"

You have waited for four years—what in the world is HP going to deliver to us now? It will move you to the next dimension of digital. HP Indigo is bringing their latest innovations to Washington, D.C. before drupa. You can’t miss this! After you hear about what’s next at HP Indigo, get the chance to touch, see and be a part of the new products and applications in the Solutions Showcase.

Special guests: Chris Morgan, Senior Vice President, Graphic Solutions Business, Imaging and Printing Group, HP and Dara Torres, 12-time Olympic swimming medalist

chrismorgan.jpg Dara Photo Credit, Andrea Mead Cross (web).jpg

Dara Torres photo credit: Andrea Mead Cross


Chad DickChad_Dick_web.jpg
Partner, eatbigfish
"How Challenger Brands Succeed"

Chad Dick is a partner at eatbigfish, a specialized consultancy with a unique focus and expertise in ‘Challenger Brands.' He joined eatbigfish in 2007, after a progressive 15-­year career in marketing, innovation and general management working on various Challenger Brands and innovation opportunities at PepsiCo, Campbell’s Soup, Nestle and General Mills. While at eatbigfish, He has led work with a wide variety of clients who have sought to adopt the mindset and successful practices of a Challenger, including Nestle, PepsiCo, Kraft/Cadbury, Hewlett-Packard, Callaway Golf, New Balance, Crayola, SAB Miller Molson Coors, Jim Beam, Bayer, Novartis, Red Bull, Cargill, Reckitt Benckiser, Schick Wilkinson and Del Monte.


Linkner J-Photo_web.jpgJosh Linkner
Four-Time Entrepreneur, Author and Jazz Musician
"Unleashing Creativity: The New Currency of Brand Success"

Josh Linkner is the New York Times best-selling author of Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity, named one of the top 10 business books of 2011 by He is the CEO and managing partner of Detroit Venture Partners, a venture capital firm rebuilding urban areas through technology and entrepreneurship. Linkner is also an adjunct professor of applied creativity at the University of Michigan.  He is the founder, chairman and former CEO of ePrize, the largest interactive promotion agency in the world providing digital marketing services to 74 of the top 100 brands. Most importantly, Linkner in on a mission to make the world more creative.

Deep-Dive Seminars

The Deep-Dive Seminars are optional, 2.5-hour long seminars held the morning of Thursday, March 22 for attendees who want a more intensive exploration of specific topics.

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Business and Sales

Sessions are open to all attendees, and will include tracks in direct mail and photo publishing. Business and Sales classes are especially relevant for owners and vice presidents or department heads, as well as those holding positions in the business job families such as sales, marketing, customer service and finance.


Neil Giarratana headshot_web.jpgNeil Giarratana
“CEO Priorities: The Art of Survival at the Top” and
“Performing at the Top as a CEO”

Neil Giarratana was active for more than 32 years as a CEO in diverse industries, including consumer goods and consulting. Since retiring, he regularly speaks and consults, and has published a book, CEO Priorities, Mastering the Art of Survival at the Top. Giarratana is a graduate of Stanford University and received an MBA from Harvard Business School.

Giarratana will share problem-solving techniques that can be used to ensure years of successful CEO performance and lead a case study workshop for CEOs and owners.


GGerry Leyo headshot_web.jpgerry Layo
CEO (Chief Energizing Officer), Sales Coach International
"The Sales Shake-Up: 10 Laws to Regain Control of Sales"

Gerry Layo leads Sales Coach International and coaches companies to greater sales and profits. As the founder or co-founder of five companies, Layo has built sales organizations from five people to 1,500. He is the author of Smart Selling—You Gotta Open ‘Em Before You Can Close ‘Em!

His session explores the foundations to a sales team's success: talent, training, compensation and culture. His 10 laws are tied into real-world examples from the front lines of sales leadership and directly affect top-line sales growth.


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Label and Packaging

Sessions are open to all attendees. Label and Packaging classes are especially relevant for anyone in the label and packaging industry, whether you are on the business or operations side.

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Grand Format

Sessions are open to all attendees. Grand Format classes are especially relevant for anyone in the grand format industry, whether you are on the business or operations side.

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Sessions are open to all attendees. Operations classes are especially relevant for anyone on the technical side of the business, including pre-press operators, press operators, production managers, operations managers and IT professionals.

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Why Attend? Cast your ballot for a successful 2012 at the seventh annual Dscoop conference..