Board of Directors:- Europe, the Middle East and Africa

The EMEA Board of Directors is comprised of 11 members of Dscoop. Their leadership, skills and dedication pave the way for the advancement and success of the organization. Board of Directors; Regional Boards of Directors: North America; Asia-Pacific.

Eran Friedman
EMEA Chairman
VP Marketing at Ilan Print Ltd. (Israel)

Ilan Print was founded by Friedman's father, in 1963. As a teenager he worked at the print shop and it soon became a second home for him.

After graduating from TA University, Friedman joined the organization. As Director of Business Development, he has launched the organization into the digital era, both in pre-press, and offset printing. As VP Marketing for Ilan Print, Friedman has opened new business channels worldwide and broadened the company's services.

Ilan Print Ltd. is a commercial printing company that combines offset and digital printing, with web-to-print and VDP applications, and finishing solutions, in order to deliver clients impactful, timely and economic printing solutions. Ilan Print is a leader in the Israeli print industry, and its offset and digital expertise allows the company to deliver a standard of quality and creativity second to none.

Olivier Gravet
Conference Chairman 2017
Entrepreneur and CEO, Typoform and Sopedi;
Senior VP, Techniphoto (France)

As founder and head of an advertising agency for 15 years, Olivier has supported major brands of the retail industry, banks and mail order companies in the development of their cross-channel strategies. He joined Techniphoto and the printing industry quite recently (2011) as senior VP at Techniphoto, where he is responsible for innovation and collaboration between the group's operating companies with a priority for digital printing, web-to-print, and connected objects applications for the printing industry. Sopedi recently joined Techniphoto, to complete the group's presence in Paris area. Olivier will establish synergies with this and the other printing companies of Techniphoto and to promote the digital offerings of the group.

Vincenzo Cirimele
CEO and Founder at and
General Manager at Varigrafica Alto Lazio (Italy)

Cirimele has 10 years of experience in multimedia and broadband services both in the mobile and fixed telecommunication industries. In addition to his duties at Varigrafica Alto Lazio, he also serves as CEO and founder of Cirimele has deep knowledge of digital printing and is always working toward business innovation.

Julian Marsh
Business Development, Harrier LLC (United Kingdom)


Julian Marsh has been involved in the UK print industry for over 25 years. He describes himself as a Disruptive, Innovative, Digital Print Evangelist and is passionate about all things print! Marsh has held various senior management positions at a number of print companies over the years. He is currently working with Devon based Harrier LLC (the UK’s leading photo prints & gifts business), part of the District Photo Group, to grow revenue and increase profitability.

Kirill Lapaev
Business Development Director,
Republica (Russian Federation)

With over 15 years’ experience in the printing industry, Lapaev has always tried to keep up with the times. Starting with traditional offset and digital printing and then extending his knowledge to large format and screen printing. Republica, the communications company for which he works, provides advertising, print, multimedia and online services with the goal of creating communications that deliver the best results for its customers. Lapaev is based in Moscow, where he lives with his wife and daughter.

Cees Schouten
Technical Director, Geostick BV (The Netherlands)

Schouten started at Geostick in 1984 at 18 years old as a label printer. After a few years of printing, he moved into management and received degrees in management studies. In 2009 he was promoted to technical director after working 25 years for the company. Geostick BV is the leading company in the Netherlands for producing self-adhesive labels, specializing in the chemical industry. The company runs its digital work on three HP Indigo WS6600 presses.

Ronen Samuel
Graphics Solutions Business, HP

Ronen Samuel is VP & GM for HP Indigo and IHPS in Europe, Middle East & Africa since July 2013. He is responsible for Sales & Marketing in Indigo & Inkjet webpress businesses. Ronen has over 22 years of profound business management experience in cosmopolitan organizations. He holds a BA Business Administration, LL.B. Law and an MBA from Northwestern University/Kellogg School of Management.

Prior to his current role, Ronen was leading the Indigo & IHPS organization in APJ, where he developed the business into a mature, profitable engine which is among the fastest growing in the region .Ronen is a hands-on, passionate, compassionate, and strong leader and true team player. He is intimately engaged with our customers and channel partners.

Yogev Barak
Director of Business Management,
Indigo Division, HP

Yogev Barak is the director of business management at the Indigo Division of Hewlett-Packard. He is responsible for marketing and business development for all of HP Indigo Digital Press and Workflow Solutions, Supplies and Media. Prior to joining HP, Yogev served 14 years at Applied Materials, the world's largest semiconductor capital equipment manufacturer, where he held various positions in marketing, research and development, and business management. Yogev holds a bachelor's of science in electrical engineering from Tel Aviv University.

Alonzo Romero Lauro
Director, Dscoop EMEA (Italy)

Alonzo Romero is an international marketing and communities professional. He has more than 15 years experience at various world-class multinational companies.

Alonzo started his professional career in Dublin for Microsoft and later Oracle. Alonzo decided to pursue an MBA from Esade in Barcelona after which he joined L'Oreal in Madrid. When joining Dell as brand manager for Southern Europe, Alonzo moved to Montpellier, France. From a new base in Paris and Madrid, Alonzo led the international photography community at Getty Images.

Building on his experience in multicultural, remote team and matrix structures of big corporations, Alonzo has expressed his entrepreneur spirit as co-founder of several startup companies in the IT and high end consumer products space.

Alonzo, born in Bolivia and with Italian nationality, is thrilled to join the Dscoop community and move to Barcelona soon.

Natalia Skwarek
Community Manager (Poland)

After living in Poland and Greece, Natalia is currently based in Barcelona, Spain. Her education background is in economics and business management. Sparked by her demonstrated passion for customer relationships and technology, Natalia decided to enter the print industry. After working at inside sales with HP, Natalia joined Dscoop as community manager. As a strong believer in the power of networking, Natalia is driven to provide Dscoop members with the best-in-class solutions.

In her free time, you can find Natalia exploring new regions and countries on her bike and flying drones!

Irit Marcipar
HP Dscoop EMEA Liaison, HP

Irit is working closely with many PSP’s and channel partners, she has a deep understanding of the customers need and wide knowledge in the printing industry.

Irit is a strong believer in the value of knowledge sharing among different players in the printing industry and that it always creates new opportunities for growth and success.

In parallel to her role as the HP Dscoop EMEA Liaison, she is also the Indigo and PwP marketing manager for the Central East Europe region in HP.

Irit holds an MBA from the Ben Guriun University. She has been working for HP for more than 15 years is different sales and marketing roles.