Guide 2: Marketing & Promotion

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This guide provides essential information and assets that will help you market and promote your customer event. 

How well you market and promote your event will determine the success of your customer event.

Critical factors in successful marketing of a customer event are explained in this guide:

  • Commitment from your team
     
  • Clearly setting your metrics and objectives for success
     
  • Choosing the right lists of audiences to market to
     
  • Ensuring you touch your intended attendee list enough times
     
  • Providing compelling reasons to attend the event, including a strong call to action and a clear value proposition
     
  • Tracking response rates and metrics

 

 

©2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.