Guide 3: Guide to Conducting Customer Events

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This guide provides you with essential information and assets that will help you plan and conduct your customer events.

To conduct a successful customer event, every detail must be carefully planned, setting the stage for dynamic conversations that will start from the moment attendees arrive and continue well after the event. 

Critical factors in the successful planning and execution of an event are explained in this guide: 

  • Careful detailed planning of the entire experience
     
  • Developing and presenting compelling content
     
  • Ensuring your teams have information on attendees and are trained in delivering the right messages and conducting strong conversations with these audiences
     
  • Showcasing your capabilities through best-in-class print samples & campaigns
     
  • Closing the event with clear feedback from your attendees and a direct call to action that enables your team to follow through with leads

 

 

©2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.