Guide 4: Post Event & Sales Advancement Guide
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This guide provides essential information and assets that will help you follow up on the leads and conversations you've gathered from your customer event.
Effective follow up and tracking after any marketing activity, such as a customer event, will determine how much ROI you will generate and determine whether you meet the objectives and metrics for success you've set for that activity.
Critical factors in the successful follow up of a customer event are explained in this guide:
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