Guide 4: Post Event & Sales Advancement Guide

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This guide provides essential information and assets that will help you follow up on the leads and conversations you've gathered from your customer event. 

Effective follow up and tracking after any marketing activity, such as a customer event, will determine how much ROI you will generate and determine whether you meet the objectives and metrics for success you've set for that activity. 

Critical factors in the successful follow up of a customer event are explained in this guide: 

  • Staying in regular touch with your attendees
     
  • Maintaining mindshare with attendees by providing value in each communication
     
  • Creating a communications schedule that uses a variety of channels as touchpoints
     
  • Setting a clear call to action in each touch that will advance your conversations
     
  • Tracking all of your communications, activities and results accurately, from first touch to conversion to sales
     
  • Measuring ROI by calculating sales to marketing investment ratios

 

 

©2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.