Founding Partner, Vice Chairman, VSA Partners
Dana has established a nearly 30-year career steeped in design leadership, business and brand consulting, and policymaking. In his current role at VSA, Dana leads enterprise activities including strategic planning, growth initiatives, people development and the integration of the firm’s diverse capabilities. Dana continues to guide VSA in the creation of brand programs, digital and interactive initiatives, and marketing solutions for a diverse roster of world-class clients, such as Harley-Davidson, IBM, and Nike. He has been recognized internationally by multiple organizations for his contributions to design and design thinking. Awards and honors he has received include a 2014 AIGA Medal, 2017 President-Elect of the AIGA and a board member of the Architecture & Design Society at the Art Institute of Chicago.
Growth & Efficiency Speakers
With so many recent security breaches, your clients are more concerned about security than ever. Understanding and managing risks associated with online security is key to your business reputation. We want to ensure you have the latest information and processes to help you be compliant and proactive in this area.
Hear about the latest brands using innovation and digital print offerings to differentiate themselves, get noticed in the world of marketing and on shelf space. You’ll leave this session with new ideas you can share and implement with your own customers.
Working with creative teams can be difficult, especially for Print Service Providers who are rarely involved in the creation of the output. Learn how creatives think and what they need — including expert advice and proven tips for successful collaboration.
GLS Precision Marketing
Self-promotion and innovation can stimulate business with your customers, prospects and sales channels. In fact, growing your bottom line depends in part on innovation and making your business stand out as a thought leader in your market place. This show-and-tell session will inspire you to create smarter, more impactful print campaigns that drive awareness and brand recognition to a higher level.
Commercial offset print volumes are decreasing; in some cases, faster than anticipated. However, digital printed pages continue to grow at double-digit rates, but margin pressures are increasing for digital print. When properly deployed, new digital printing enhancements are allowing commercial printers to break the cycle of declining margins, creating new opportunities for digital print in color book printing, catalogs, magazines, direct mail, and package printing, the Holy Grail for print. Learn how you can maximize new digital printing innovations to grow your business.
Head of EMEA Google Cloud
Google has new tools available to you that enable customers to create photobooks, albums and other memorabilia easier and faster. Learn about the new services offered by Google Photos, and get a look ahead at what consumers will want and need in the future.
There are dozens of excellent tips and best practices for building Specialty Finishing into the most profitable part of your business offering. Variable data foiling, premium business cards and multi-sensory print and packaging are all vitally important offerings in your portfolio. They offer exploding growth and opportunity with high margins. In this session, you’ll gain a deep understanding of the cost and profit potential of today’s Specialty Finishing opportunities, as well as their benefits to your clients.
Print Media Centr
The results from Project Peacock are in and the results were surprising. The research shows how best to approach your clients, agencies, brands, and print buyers by introducing digital print conversations and new partnership opportunities, without ruffling feathers.
The science and art of printing greyscale images, along with color that won’t change over long runs, is imperative to creating prints for clients that differentiate your company and expertise. There is so much more to know than just pressing print…
Increase productivity, superior image quality and ability to take on those higher value jobs. Make sure you are aware of what the new product introductions in supplies innovation will mean for you and your bottom line.
There is a massive opportunity for label printers to use the equipment they have to break into flex pack printing with their current customer base and beyond. To do this, we will share important basics, including packaging trends, business models, material sourcing, quality considerations, and food packaging safety concerns.
As digital technology matures, it is essential that those who use the technology go beyond the initial hype and evangelism of digital as the product and move toward a presentation framework where digital is part of the overall service offering and customer solution -- a tool in the printer’s arsenal that widens and deepens their overall value to their clients. Clients don’t buy digital, they buy solutions to their problems.
This highly interactive deep-dive series will help you articulate your company’s value proposition and give you the key takeaways for delivering a framework and a conversation that creates value in the mind of your prospects, customers, and co-workers.
The second session of the two-part interactive series gives you the framework to define and articulate your company’s story. Creating a story of clarity and value enables your clients to build an emotional tie to your company, helping them feel more strongly connected to your brand and the solutions you provide for them.
Highcon Systems Inc.
Commercial printers are adding packaging services to expand their capabilities and grow their business. The folding carton market relies mostly on sheet-fed offset printing with Digital Printing opportunities. Why should you be interested? Two main drivers for commercial printers entering the packaging market include creating an additional source of revenue and capturing value-add solutions.
Each year, a handful of printing and finishing developments set the design world on fire, transforming the way creatives present their work and even the way they think. At this session, we will explore 2018’s hottest print design trends, including one trend that has the likes of Google and Ogilvy very excited indeed! Whether you’re crafting invitations, brochures, packaging, or something else entirely, discover how these on-trend methods can utterly transform your work into masterpieces of design, and provide unique solutions for your clients and prospective clients.
Keller and Heckman LLP
The FDA regulates food-contact materials as potential “food additives.” FDA food additive regulations are complex and difficult to interpret. Printing inks are especially difficult to evaluate, particularly when used in flexible packaging applications. This presentation introduces the key concepts for understanding how to establish a suitable status for printing inks, including functional barriers, diffusion modeling, and the concept of “generally recognized as safe” (GRAS).
New Direction Partners
Today’s M&A market is changing in response to a restructuring industry. Keep up with the strategy that makes the most sense for your business today, along with pros and cons of “Tuck-ins” and “Cashless Mergers.” Participants will learn why an acquisition strategy has never been more important.
Review the core technologies in both Esko and HP equipment to learn how they can be used together to match digital to analog presses, as well as to industry specs such as GRACol, FOGRA, and GMI.
With over 2.7 billion people using social media all over the world, have you ever wondered if being in the print industry leaves you behind? Can you use the power of social media to your advantage? The good news is: you can! See some of the hottest trends in social media; discover how print and online share the same space and often the same goals; and learn how you can use physical and digital platforms to create interactive experiences for customers, from products and packaging to installations and media.
Vicki Strull Design
- Learn how to implement five key actions to ensure your successful collaboration with brands and creatives:
- Become a resource partner.
- Turn brand owners into superheroes.
- Connect what you provide to broader trends and needs.
- Champion what’s possible on the way to closing a sale.
- Prototype, prototype, prototype!