Unleashing Print Inspirational Experience: Dallas, Texas - March 25-28, 2018
 

Keynote & Featured Speakers

Andrew Davis

Andrew Davis

Conference Emcee, Best-selling Author

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Andrew Davis is a best-selling author and internationally acclaimed keynote speaker. Before co-founding, building and selling a thriving digital marketing agency, Andrew Davis created programming for local television, produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He has marketed for tiny start-ups and Fortune 500 brands. In 2016, Davis founded Monumental Shift, the world’s first talent agency for marketing thought leaders.

 

Dan Heath

Dan Heath

Senior Fellow at Duke University’s CASE center, Best-selling Author

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Dan Heath is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. At CASE, he founded the Change Academy, a program designed to boost the impact of social sector leaders.

Dan is the co-author, along with his brother Chip, of four New York Times best-sellers: Decisive, Switch, Made to Stick, and The Power of Moments. Amazon.com’s editors named Switch one of the Best Nonfiction Books of the Year, and it spent 47 weeks on the New York Times Best Sellers list. Made to Stick was named the Best Business Book of the Year and spent 24 months on the BusinessWeek best-seller list. The Power of Moments, released this October, also appeared on the New York Times Best Sellers list for Business Books. Their books have been translated into over 30 languages.

 

Jeremy Gutsche

Jeremy Gutsche

Best-selling Author and Award-winning Innovation Expert

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Jeremy Gutsche is a New York Times best-selling author and award-winning innovation expert, one of the most requested keynote speakers on the planet, and the founder of TrendHunter.com, the world's #1 most popular trend website, attracting over 2 BILLION views from 150,000,000 total visitors. Prior to Trend Hunter, Jeremy grew a $1 billion portfolio for a bank and today, over 500 brands, billionaires and CEOs rely on his unique expertise to FIND BETTER IDEAS FASTER.

Gutsche is routinely sourced by the media, from The Economist to CNN and Entertainment Tonight to The New York Times. He has been described as “a new breed of trend spotter” by The Guardian, “an eagle eye” by Global TV, an “Oracle” by the Globe and Mail, an “intellectual can of Red Bull” by Association Week and “on the forefront of cool” by MTV.

 

Paula Scher

Paula Scher

Design Icon, Pentagram Partner

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Graphic designer, painter and art educator in design, and the first female principal at Pentagram, which she joined in 1991. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular.

 

Dana Arnett

Dana Arnett

Founding Partner, Vice Chairman, VSA Partners

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Dana has established a nearly 30-year career steeped in design leadership, business and brand consulting, and policymaking. In his current role at VSA, Dana leads enterprise activities including strategic planning, growth initiatives, people development and the integration of the firm’s diverse capabilities. Dana continues to guide VSA in the creation of brand programs, digital and interactive initiatives, and marketing solutions for a diverse roster of world-class clients, such as Harley-Davidson, IBM, and Nike. He has been recognized internationally by multiple organizations for his contributions to design and design thinking. Awards and honors he has received include a 2014 AIGA Medal, 2017 President-Elect of the AIGA and a board member of the Architecture & Design Society at the Art Institute of Chicago.

 

 

Growth & Efficiency Speakers

Gershon AlonGershon Alon

HP

Connecting to Brands Online in a Security-Challenged World

 

With so many recent security breaches, your clients are more concerned about security than ever. Understanding and managing risks associated with online security is key to your business reputation. We want to ensure you have the latest information and processes to help you be compliant and proactive in this area.

 

Richard AskamRichard Askam

WNC Limited

Brands are Using Digital Printing Options to Connect to Their Clients

 

Hear about the latest brands using innovation and digital print offerings to differentiate themselves, get noticed in the world of marketing and on shelf space. You’ll leave this session with new ideas you can share and implement with your own customers.

 

Amanda BassAmanda Bass

Aflac

How to Work Collaboratively with Creatives

 

Working with creative teams can be difficult, especially for Print Service Providers who are rarely involved in the creation of the output. Learn how creatives think and what they need — including expert advice and proven tips for successful collaboration.

 

Jim BenedictJim Benedict

GLS Precision Marketing

Stand Out and Lead Using Your Own Technology

 

Self-promotion and innovation can stimulate business with your customers, prospects and sales channels. In fact, growing your bottom line depends in part on innovation and making your business stand out as a thought leader in your market place. This show-and-tell session will inspire you to create smarter, more impactful print campaigns that drive awareness and brand recognition to a higher level.

 

Marco BoerMarco Boer

IT Strategies

Pace of Change: What Innovation in Digital Printing Means for Commercial Printers

 

Commercial offset print volumes are decreasing; in some cases, faster than anticipated. However, digital printed pages continue to grow at double-digit rates, but margin pressures are increasing for digital print. When properly deployed, new digital printing enhancements are allowing commercial printers to break the cycle of declining margins, creating new opportunities for digital print in color book printing, catalogs, magazines, direct mail, and package printing, the Holy Grail for print. Learn how you can maximize new digital printing innovations to grow your business.

 

Nir ChinskyNir Chinsky

Head of EMEA Google Cloud

How Google Can Drive More Business to You

 

Google has new tools available to you that enable customers to create photobooks, albums and other memorabilia easier and faster. Learn about the new services offered by Google Photos, and get a look ahead at what consumers will want and need in the future.

 

John CorleyJohn Corley

Nobelus, LLC

How Specialty Finishing Is Becoming The Fastest-Growing Profit Center In The Global Print/Packaging Market

 

There are dozens of excellent tips and best practices for building Specialty Finishing into the most profitable part of your business offering. Variable data foiling, premium business cards and multi-sensory print and packaging are all vitally important offerings in your portfolio. They offer exploding growth and opportunity with high margins. In this session, you’ll gain a deep understanding of the cost and profit potential of today’s Specialty Finishing opportunities, as well as their benefits to your clients.

 

Deborah CornDeborah Corn

Print Media Centr

What Print Customers Don’t Know Can Kill Your Business

 

The results from Project Peacock are in and the results were surprising. The research shows how best to approach your clients, agencies, brands, and print buyers by introducing digital print conversations and new partnership opportunities, without ruffling feathers.

 

Martin DabrowskiMartin Dabrowski

eM

The Art of Printing B&W Images

 

The science and art of printing greyscale images, along with color that won’t change over long runs, is imperative to creating prints for clients that differentiate your company and expertise. There is so much more to know than just pressing print…

 

Nick GawrelukNick Gawreluk

HP

Next Generation HP Indigo Supplies

 

Increase productivity, superior image quality and ability to take on those higher value jobs. Make sure you are aware of what the new product introductions in supplies innovation will mean for you and your bottom line.

 

Ralph GiammarcoRalph Giammarco

S-One/LexJet

Lead the Pack: How to Expand Your Label Printing Business Into Flexible Packaging Printing

 

There is a massive opportunity for label printers to use the equipment they have to break into flex pack printing with their current customer base and beyond. To do this, we will share important basics, including packaging trends, business models, material sourcing, quality considerations, and food packaging safety concerns.

 

Bill HodgesBill Hodges

Boutwell Owens

The Maturation of Selling Digital Print

 

As digital technology matures, it is essential that those who use the technology go beyond the initial hype and evangelism of digital as the product and move toward a presentation framework where digital is part of the overall service offering and customer solution -- a tool in the printer’s arsenal that widens and deepens their overall value to their clients. Clients don’t buy digital, they buy solutions to their problems.

 

David KurkjianDavid Kurkjian

MasterMessaging

How to Communicate Value – Session One & Two

 

This highly interactive deep-dive series will help you articulate your company’s value proposition and give you the key takeaways for delivering a framework and a conversation that creates value in the mind of your prospects, customers, and co-workers.

The second session of the two-part interactive series gives you the framework to define and articulate your company’s story. Creating a story of clarity and value enables your clients to build an emotional tie to your company, helping them feel more strongly connected to your brand and the solutions you provide for them.

 

Paul LattimorePaul Lattimore

Highcon Systems Inc.

Commercial Printers Should Consider Entering Packaging Markets

 

Commercial printers are adding packaging services to expand their capabilities and grow their business. The folding carton market relies mostly on sheet-fed offset printing with Digital Printing opportunities. Why should you be interested? Two main drivers for commercial printers entering the packaging market include creating an additional source of revenue and capturing value-add solutions.

 

Sabine LenzSabine Lenz

PaperSpecs

The 5 Hottest Print Design Trends of 2018

 

Each year, a handful of printing and finishing developments set the design world on fire, transforming the way creatives present their work and even the way they think. At this session, we will explore 2018’s hottest print design trends, including one trend that has the likes of Google and Ogilvy very excited indeed! Whether you’re crafting invitations, brochures, packaging, or something else entirely, discover how these on-trend methods can utterly transform your work into masterpieces of design, and provide unique solutions for your clients and prospective clients.

 

Natalie RainerNatalie Rainer

Keller and Heckman LLP

Evaluating the FDA Status of Printing Inks in Food

 

The FDA regulates food-contact materials as potential “food additives.” FDA food additive regulations are complex and difficult to interpret. Printing inks are especially difficult to evaluate, particularly when used in flexible packaging applications. This presentation introduces the key concepts for understanding how to establish a suitable status for printing inks, including functional barriers, diffusion modeling, and the concept of “generally recognized as safe” (GRAS).

 

Paul ReillyPaul Reilly

New Direction Partners

Merger & Acquisition (M&A) Trends in Print & Packaging

 

Today’s M&A market is changing in response to a restructuring industry. Keep up with the strategy that makes the most sense for your business today, along with pros and cons of “Tuck-ins” and “Cashless Mergers.” Participants will learn why an acquisition strategy has never been more important.

 

Mark SamworthMark Samworth

Esko

Color Matching Across Your HP and Conventional Presses

 

Review the core technologies in both Esko and HP equipment to learn how they can be used together to match digital to analog presses, as well as to industry specs such as GRACol, FOGRA, and GMI.

 

Inna SemenyukInna Semenyuk

InnavationLabs

Create Interactive Experiences with The Power of Social Media and Print

 

With over 2.7 billion people using social media all over the world, have you ever wondered if being in the print industry leaves you behind? Can you use the power of social media to your advantage? The good news is: you can! See some of the hottest trends in social media; discover how print and online share the same space and often the same goals; and learn how you can use physical and digital platforms to create interactive experiences for customers, from products and packaging to installations and media.

 

Vicki StrullVicki Strull

Vicki Strull Design

Sustaining Brand Loyalty — Can Packaging Be a Key?

 

    Learn how to implement five key actions to ensure your successful collaboration with brands and creatives:
  1. Become a resource partner.
  2. Turn brand owners into superheroes.
  3. Connect what you provide to broader trends and needs.
  4. Champion what’s possible on the way to closing a sale.
  5. Prototype, prototype, prototype!

 

 

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