Tell Your Story Sales Program

You have a powerful story to tell. And so do your customers.
Are you telling it?

This program, developed by HP, is filled with proven tools that have been tried and tested by their customers around the world. It will help you introduce your customers to the benefits of using HP digital printing to more powerfully tell their brand story. Use this turnkey program to plan, execute and follow-up on a highly effective in-person customer event. The program includes four easy-to-follow guides that give you a clear roadmap to executing a 12-week step-by-step program of marketing and sales activities — everything you need to move from the planning stage through sales conversion and lead tracking.

"Multi-channel marketing works, especially for events, and following the Tell Your Story Program provides a straight-forward roadmap with all the components for success."

—Jack Glacken, TGI, Founding Dscoop Member

What's included?

The Tell Your Story Sales Program includes a comprehensive set of sales and marketing tools and best practices that will enable you to do just that. Step-by-step actionable guides and files containing marketing assets will help you conduct marketing and sales activities that will generate qualified leads and will walk you through the process of following up with those leads.

Gain access to a powerful set of 100+ digital assets that will save you hundreds of hours of work. A few examples of assets included that make implementing the program simple are:

  • Pre-formatted trackers
  • Talk tracks
  • A customizable 12-week marketing campaign
  • Email templates
  • Printed copies of all four guides
  • Print-outs of all program components

Use the digital and printed assets to easily sit down with your sales and marketing team to plan how to implement the program for your business.

Preview the Roadmap, which includes the low resolution .pdfs of Guides 1-4, and all of the assets included in the program.

Connect with other Dscoop members using the Tell Your Story Program

The Dscoop Forums provide you with the opportunity to share best practices, answer questions and learn from other members who are using the Tell Your Story Sales kit.


Ready to tell your story?

Download the brochure for an in-depth look at the Tell Your Story Sales Program


©2016 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.